Titlebook: Use of Market Data in the Recruitment of High Potentials; Segmentation and Tar Jan Posthumus Book 2015 Springer Fachmedien Wiesbaden 2015 H

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Jan PosthumusPublication in the field of economic sciences..Includes supplementary material:

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978-3-658-10375-0Springer Fachmedien Wiesbaden 2015

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Findings and Analysis,phic data. The remainder of this section addresses the research questions of the study. As mentioned in Chapter 1, the purpose of this study was to explore and assess the implementation of segmentation and targeting to recruit high potentials in the pharmaceutical industry in Europe and the United States.

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Use of Market Data in the Recruitment of High PotentialsSegmentation and Tar

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Research Design and Methods, as firm knowledge (Cable & Turban, 2001), firm reputation (Turban & Cable, 2003), firm personality (Collins & Han, 2004; Slaughter et al., 2004), and brand/organizational image (Chapman et al., 2005; Collins & Stevens, 2002) have been examined and found to have significant influence on recruitment

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Book 2015file, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels.