Titlebook: Use of Market Data in the Recruitment of High Potentials; Segmentation and Tar Jan Posthumus Book 2015 Springer Fachmedien Wiesbaden 2015 H

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deforestation

Introduction,o learn and adapt can be potentially achieved by a company in one of three ways: (a) through the retention of the employees that have this ability, (b) through the development of these abilities in employees, and (c) through the recruitment of new employees. Although all three pathways are important

UTTER

Review of the Literature, market orientation (Leeflang, 2011). According to Kotler and Armstrong (2010), successful contemporary companies are preoccupied with “understanding and satisfying the needs of their customers in well-defined markets” (p. 28). Similarly, the focus of high-potential recruitment has started to shift

MULTI

Research Design and Methods,bles and segmentation approaches (Cui & Choudhury, 2003; Kleiner, 2008), and the explanatory power is well documented. It has been used to gain insights in a variety of topics in human resources such as communication (Goldhaber, 1993), persuasion (Smith, 1982), knowledge transfer (Birkinshaw, Nobel,

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MURAL

Conclusion, Limitations, and Recommendations,industry in Europe and the United States. Grounded theory method and the contingency theory were used to develop a model to aid human resource professionals in assessing under which circumstances segmentation and target marketing can add value to the recruitment process. The findings of the study co

ERUPT

Book 2015in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high poten

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AORTA

Review of the Literature,from a vacancy-oriented approach toward a talent-oriented approach (Trost, 2012). According to Boudreau and Ramstad (2005), talent segmentation therefore becomes as vital to an organization as customer segmentation is in marketing of products and services.