Titlebook: Strategic Innovative Marketing and Tourism; 8th ICSIMAT, Norther Androniki Kavoura,Efstathios Kefallonitis,Prokopio Conference proceedings

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Brain-Imaging

Herd-Immunity

Smart Tourism Prospects: A Descriptive Sample Survey on a Sample of Potential Tourists,titors and maintain their long-term prosperity? This paper discusses the prospect of integrating smart features into the tourist product through a descriptive sample survey on a sample of potential tourists.

火海

Intelligent Ticket with Augmented Reality Applications for Archaeological Sites,l groups. The importance of receiving the necessary information to gain knowledge from the intelligent ticket is stated. A theoretical model of combining the intelligent ticket, audiovisual science and archeology with user interactions for cultural heritage is developed. Managerial implications for future practical implementation are discussed.

aquatic

Cultural Identity, Innovation and Entrepreneurship,nnovation and entrepreneurship in Greece and more broadly in Europe. Sustainable development requires entrepreneurship and innovation as a way out from policies, which rely on social benefits and see the foreigner as an outsider from the social fabric.

披肩

,A Model of Brand Cocreation, Brand Immersion, Their Antecedents and Consequences in Café Brand Contace, sense of community, and place attachment as well as the sense of brand community of the café brands will influence both café brand cocreation and immersion. In return, both café brand cocreation and immersion are expected to influence well-being of the consumer and the café brand.

TAP

City Branding: Proposal of an Observation and Analysis Grid,needed. The aim of this article is to study the relevance and the role of city branding. The idea is to start with a review of literature of city branding and its role in place development to construct a grid of analysis and observation of place branding. This observation grid makes it possible to observe and analyze the branding experiences.

Prophylaxis

才能

靈敏

Internal Customer Satisfaction from an e-Procurement Information System: The Case of Greek Electronession model shows the existence of an important prediction model between three independent variables (usefulness, ease-of-use, and willingness-to-learn) and user satisfaction (dependent variable). The resulting regression model can be used to predict user satisfaction when interacting with ESIDIS.