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Titlebook: Strategic Innovative Marketing and Tourism; 8th ICSIMAT, Norther Androniki Kavoura,Efstathios Kefallonitis,Prokopio Conference proceedings

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發(fā)表于 2025-3-21 19:27:45 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱(chēng)Strategic Innovative Marketing and Tourism
副標(biāo)題8th ICSIMAT, Norther
編輯Androniki Kavoura,Efstathios Kefallonitis,Prokopio
視頻videohttp://file.papertrans.cn/879/878717/878717.mp4
概述Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019.Discusses new perspectives in the field of marketing, innovative technologies, and
叢書(shū)名稱(chēng)Springer Proceedings in Business and Economics
圖書(shū)封面Titlebook: Strategic Innovative Marketing and Tourism; 8th ICSIMAT, Norther Androniki Kavoura,Efstathios Kefallonitis,Prokopio Conference proceedings
描述?This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals..
出版日期Conference proceedings 2020
關(guān)鍵詞Business communication and advertising; Digital and social marketing; Cultural management; Destination
版次1
doihttps://doi.org/10.1007/978-3-030-36126-6
isbn_softcover978-3-030-36128-0
isbn_ebook978-3-030-36126-6Series ISSN 2198-7246 Series E-ISSN 2198-7254
issn_series 2198-7246
copyrightSpringer Nature Switzerland AG 2020
The information of publication is updating

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