Titlebook: Marketing Communications and Brand Development in Emerging Markets Volume II; Insights for a Chang Ogechi Adeola,Robert E. Hinson,A. M. Sak

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Corporate Social Responsibility and Corporate Brand Building in Africa’s Emerging Marketscant role in corporate brand building. Diverse studies examined show that CSR activities have a positive effect on corporate brand image, credibility, reputation, and association, resulting in increased customer loyalty and corporate performance, in addition to the enhancement of social, environment

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Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporatihas led to the emergence of Certified B Corporations, which are companies certified based on their value creation initiatives for the non-shareholding stakeholders, balancing profit with people and the planet. This study is contextualised in Vietnam as an emerging economy to understand brands’ effor

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Critical Green Innovation Themes for Brand Development in Emerging Marketsnmental conditions caused by rapid industrialisation and market pressures. This chapter unveils the critical Green Innovation (GI) and branding themes in emerging markets. The literature illustrates that proactive use of green innovation enablers is influenced by employee environmental orientation,

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Sany Sanuri Mohd Mokhtar,Maruf Gbadebo Salimononventional wisdom holds that economic depression in France, unlike its German or Anglophone counterparts, failed to endow a cultural legacy of note.. This reinforces a sense of exceptionalism about France in the 1930s. Though not of the literary merit of some of the internationally renowned work, t

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ted within the abundant contemporary representations of war and considered within the context of wartime and post-war military propaganda.. Initially, the war was depicted through official and unofficial propaganda. However, combat experience and the emergence of political opposition undermined the

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Nguyen Phong Nguyen,Emmanuel Mogaji insight into the debacle of June of 1940. France’s ‘strange defeat’ was the focus of obsessive scrutiny in its immediate aftermath, but it was forgotten amid the redemption of liberation and, since the publication of Marc Bloch’s celebrated examination, has become the subject of historical dissecti

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Gloria K. Q. Agyapongf psychiatry from both the patient and doctor perspective asThis book is the first to explore memory, misremembering, forgetting, and anniversaries in the history of psychiatry and mental health. It challenges simplistic representations of the callous nature of mental health care in the past, while