Titlebook: Marketing Communications and Brand Development in Emerging Markets Volume II; Insights for a Chang Ogechi Adeola,Robert E. Hinson,A. M. Sak

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Subjugate

沙發(fā)

輕浮女

ng and forgetting, building on recent interest in the ideological and cultural linkages between pastand present in international psychiatric practice. In this way, it seeks to trace the pathways of memory, exploring the direction of travel, and the perpetuation, remodeling, and uprooting of recollec

永久

Mohammed Majeeder consciousness or in the phenomenon. It is only in consciousness that it can be found; it is only in consciousness that that particular relationship known as knowledge is defined. Consciousness is responsible for this relationship in that it originally comes into being through its relationship wit

sed-rate

Feedback

SMEs’ Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framewoous studies have used this framework to predict the adoption of technology, the novelty of this study is its usage among SMEs to adopt chatbots and the moderating roles of organisational culture and anthropomorphism. The study offers some insights to both academics and practitioners.

BLINK

POWER

Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporatihts practical implications relevant for key stakeholders, including managers of organisations considering the certification, making efforts towards sustainability, brand managers responsible for marketing communication and brand development.

Hormones

Marketing Communications: Embedding Sustainability Practices in a Changing Worlderings, maintaining brand images and value propositions, avoiding ambiguity, and monitoring and evaluating outcomes by adopting innovative ICT techniques, promoting CSR partnerships, and complying with government regulations.