Titlebook: Marketing Communications and Brand Development in Emerging Markets Volume II; Insights for a Chang Ogechi Adeola,Robert E. Hinson,A. M. Sak

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書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II影響因子(影響力)




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II影響因子(影響力)學科排名




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II網(wǎng)絡公開度




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II網(wǎng)絡公開度學科排名




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II被引頻次




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II被引頻次學科排名




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II年度引用




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II年度引用學科排名




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II讀者反饋




書目名稱Marketing Communications and Brand Development in Emerging Markets Volume II讀者反饋學科排名

確定方向

Brand Management During a Crisis: Lessons for Indigenous Hospitality Organisations in Africaded by the contingency management approach. The chapter explicates how multinational brands rebranded their product offerings to fit current realities?ushered by the Covid-19 pandemic. Appropriate recommendations for indigenous hotels in Africa are discussed based on the findings from the chapter.

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Palatial

MORT

Marketing Communications During a Pandemic: Perspective from a Developing Countryides managerial implications for adopting appropriate marketing communications strategies from a developing country’s perspective. Some practical cases of how businesses engage in advertising and marketing communications have also been provided in the chapter.

Carbon-Monoxide

Corporate Social Responsibility and Brand Development in Emerging Markets: Lessons from the COVID-19than strategy. It argues that this approach to CSR hinders its utilisation for brand development. Lastly, the chapter concludes that there are lessons to learn from the COVID-19 pandemic era in terms of using CSR as a brand marketing tool.

拘留

insurgent

2730-5554 allenges posed by Covid-19 pandemic and the requirements for.Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, a

IRK

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