Titlebook: Marketing Challenges in a Turbulent Business Environment; Proceedings of the 2 Mark D. Groza,Charles B. Ragland Conference proceedings 2016

紋章

包庇

Engineered Customer Referrals: Prevalence and Antecedents, elements of (…) WOM incentive programs”; Schmitt et al. (2011, p. 46) particularly voice concern that “stimulated WOM is prone to abuse by opportunistic referrers.” Potential customers may take advantage of a CRP by engineering an artificial referral situation to obtain the reward (Wirtz and Chew 2

概觀

Norwegian Best Practice of Sustainable Business Models,onducted in other countries in similar industries, so as to explore the empirical findings from this study in other contexts. In addition, the interfaces between environmental actions, economic effects and social boundaries need to be investigated further. The study contributes to a growing body of

gustation

Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings,ss than ethnic identity are assimilated, whereas those who have more ethnic loyalty than cultural awareness are fundamentally separated or ethnic consumers. Consumers that have a high degree in both measures are integrated consumers. Conversely, consumers that have low levels of both traits are marg

vascular

Cardiac

A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments,f DMUs with inter-connected sub-DMUs, we need a method that produces sub-DMU level efficiency scores, accounts for the inter-connectedness among sub-DMU inputs and outputs, and provides statistical inference on the impact of efficiency on overall DMU outputs, all of which are not provided by extant

A簡(jiǎn)潔的

Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics,hers to integrate the role of strategic timing, salesperson and sales district characteristics to assess sales contest outcomes. For practitioners, the findings show that in consultative selling situations, contests can generate a net sales increase despite the occurrence of timing games, and the sa

oblique

floaters

,Relational Capability in a Key Outsourced Supplier–Buyer Relationship,top-level management in manufacturing firms operating in Thailand. We used AMOS (Arbuckle and Wothke 1999) to test the confirmatory factor models and evaluate the measurement data from the final survey. In developing the construct, we reviewed relevant industrial marketing literature and followed st

接合