Titlebook: Marketing Challenges in a Turbulent Business Environment; Proceedings of the 2 Mark D. Groza,Charles B. Ragland Conference proceedings 2016

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AWE

,Relational Capability in a Key Outsourced Supplier–Buyer Relationship,lationships as ranging from arm’s length transactions to collaborative partnerships (Anderson and Narus 1991; Day 2000; Jap and Mohr 2002). Although there is widespread agreement that a seller’s relational capability is a complex construct, the literature, for the most part, is silent on how this sh

鑒賞家

,“Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone C customers. Research done on the western consumer has studied how a deal prone customer differs from a store-brand (SB) prone customer (Lichtenstein et al. 1995; Ailawadi et al. 2001). In India, the traditional neighborhood stores use a third mechanism to attract value conscious consumers—Bargaining

fulmination

Enervate

Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research iquestion addressed in this paper is whether these scales are suitable for research in developing markets. The study reported here tested the customer based corporate reputation scale with a do-not-know (DNK) option for every item. The findings of this study clearly indicate that scales found to be r

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使增至最大

Carbon-Monoxide

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他日關(guān)稅重重

Although the AEC referred to Oak Ridge’s transition as part of a process of normalization, ‘Operation Open Sesame’ was a spectacular event with 10,000 people in attendance, including numerous celebrities and politicians, such as the movie stars Marie MacDonald and Rod Cameron, as well as Senator Br