Titlebook: Marketing Challenges in a Turbulent Business Environment; Proceedings of the 2 Mark D. Groza,Charles B. Ragland Conference proceedings 2016

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,Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German Dormance indicators, companies try to convey an impression of financial health to creditors via alternative sources, such as auditor choice or analysts. Additionally, there is empirical evidence that intangible assets can serve companies in their efforts to build confidence among creditors that they

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The Role of Service Provider Groups Stereotypes During Service Failures, by high levels of warmth, and that this anger leads to a desire to retaliate against the service provider. We also find that anger is likely to be experienced towards service providers from groups that are characterized by high warmth and low competence, e.g., the elderly. Finally, we find that the

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Conference proceedings 2016 around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in t

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Henrik Hagtvedtnge and transition, and how its cross-temporal interanimations of past, present and future are fostered and facilitated by the visual and sonic resources of photography and recorded music. ?.978-3-319-86466-2978-3-319-58744-8Series ISSN 2634-6257 Series E-ISSN 2634-6265