Titlebook: International Business; Strategy and Operati Edgar P. Hibbert Textbook 1997Latest edition Edgar P. Hibbert 1997 business strategy.Internati

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International business strategy, and its implications and applications for global competition, especially opportunities for companies to adopt . and . strategies. Some specific contexts in which management should consider changes of strategy are explained.

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s, the changing environment of businesses, financial aspects and risk management. The text is supported by over a hundred cases and examples and each chapter is followed by discussion questions. It is suitable for advanced undergraduate and postgraduate students studying international business cours

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Textbook 1997Latest editionnging environment of businesses, financial aspects and risk management. The text is supported by over a hundred cases and examples and each chapter is followed by discussion questions. It is suitable for advanced undergraduate and postgraduate students studying international business courses on busi

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Developing international marketing,taining of brand image across country markets is also addressed. The final section deals with the international communications mix, covering overseas representation, international sales, advertising and corporate promotion.

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Planning for international expansion: the link between strategy and operations, the organisational requirements to make the plan effective, with a focus on the concept of interactive planning. Acquisitions and divestment policies are then explained and the growth of strategic business alliances is covered in the final section, explaining the factors for both success and failure.

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