| 書目名稱 | International Business | | 副標題 | Strategy and Operati | | 編輯 | Edgar P. Hibbert | | 視頻video | http://file.papertrans.cn/472/471282/471282.mp4 | | 圖書封面 |  | | 描述 | This text offers an integrated, managerial approach to all aspects of international business. Particular attention is paid to market analysis, the changing environment of businesses, financial aspects and risk management. The text is supported by over a hundred cases and examples and each chapter is followed by discussion questions. It is suitable for advanced undergraduate and postgraduate students studying international business courses on business degrees, MBAs or specialist masters programs. | | 出版日期 | Textbook 1997Latest edition | | 關(guān)鍵詞 | business strategy; International Business; international marketing; international trade; management; mark | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-25434-7 | | copyright | Edgar P. Hibbert 1997 |
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