Titlebook: How to Save the FMCG Industry; A Practical Guide fo Chris Leach Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive

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Systemic

Collaboration Under the Microscope: A Cross-Case Analysis,ip to the theory and their broader implications/significance on practice. The comparative analysis offered here helps in answering questions such as to what extent is collaboration a joint activity between the retailer and supplier? How are KAM teams being used to build collaboration? What is the ro

Override

The New Model of Collaboration,practical ideas and tools on how this can be achieved across a number of key areas that have emerged from the theory and his own original research. These are real-world proposals that look to step change collaboration and provide an even greater focus on meeting consumer and shopper needs, in order

Glucose

Summary and Conclusions: Making the Move Towards Real Collaboration,nt framework that will enable suppliers and retailers to determine and analyse their own position on the new model of collaboration and identify where they can make their own move towards real collaboration.

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Chris LeachAddresses a fundamental issue in the FMCG, at a time when retailer and supplier collaboration is paramount.Takes a deep dive into the needs of suppliers and retailers and how they can create value tog

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CREEK

https://doi.org/10.1007/978-3-030-92986-2account management; Grocery; value creation; FMCG; B2B

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Longitude

,The FMCG Market: Where We’ve Come From, Where We Are Now, and the Problem We Face,e are at the current situation we face today. Leach couples this review with a sharp focus on the needs today of retailers and suppliers, and what is driving those needs. Leach brings together these insights to identify the questions we now need to answer as an industry.

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The New Model of Collaboration,practical ideas and tools on how this can be achieved across a number of key areas that have emerged from the theory and his own original research. These are real-world proposals that look to step change collaboration and provide an even greater focus on meeting consumer and shopper needs, in order to create value for both suppliers and retailers.