Titlebook: How to Save the FMCG Industry; A Practical Guide fo Chris Leach Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive

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Collaboration in Action: Four Case Studies,tain? What are the barriers to collaboration? What influence does power have in the collaboration? And how do the companies create and capture value? The cases provide answers to these questions and show examples and insights to bring into light this often ‘secretive’ area of business between the retailer and supplier.

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of suppliers and retailers and how they can create value tog.In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers‘ experience has shown that doesn’t always happen, due in large part to the power

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Book 2022ting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry?..This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop bett

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