| 書目名稱 | How to Save the FMCG Industry | | 副標題 | A Practical Guide fo | | 編輯 | Chris Leach | | 視頻video | http://file.papertrans.cn/429/428814/428814.mp4 | | 概述 | Addresses a fundamental issue in the FMCG, at a time when retailer and supplier collaboration is paramount.Takes a deep dive into the needs of suppliers and retailers and how they can create value tog | | 圖書封面 |  | | 描述 | .In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers‘ experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term...In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry?..This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop bett | | 出版日期 | Book 2022 | | 關鍵詞 | account management; Grocery; value creation; FMCG; B2B | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-92986-2 | | isbn_ebook | 978-3-030-92986-2 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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