Titlebook: E-Services; Opportunities and Th Heiner Evanschitzky,Gopalkrishnan R. Iyer Book 2007 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wi

思想

Opportunities of International E-Services: A Conceptual Model, impacting customer and market behaviors. As a result, most firms have started developing and enhancing the e-services functionality to effectively deliver products and services. E-services can be used to automate, informate, and transform customer relationships and marketplaces. This paper highligh

lambaste

Customer Loyalty in Electronically Mediated Environments,itative study where consumer descriptions of their brand experiences were used to develop key loyalty themes for six brands in three categories. Consumer loyalty can be characterized along seven consumption bases, though different brands and categories are positioned differently along these bases. I

Organonitrile

Efficient Product Choice through Ontology-based Recommender Systems,nt an overview of the field of recommender systems, describe the current generation of recommendation methods that are usually classified into two main categories, namely: content-based and collaborative recommendation approaches, and we point out various limitations of current recommendation method

本土

The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Servider prior to online purchase, familiarity with service provider, and experience with Internet purchasing. For two services, car insurance and travel, respondents indicated a need for a face-to-face contact with the service provider prior to online purchase and a preference for buying on the Intern

運動的我

E-Services and the New World of Retailing,ets. . predicts that by 2008 Americans will spend close to $110 billion on online retail purchases. We extend and apply the existing literature on multi-channel and interactive marketing to explore the following questions: (i) How do consumers perceive and respond to different multi-channel attribut

減至最低

maculated

Book 2007_____ Preface The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of c- ting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and conte

妨礙議事

LAIR

背景

Opportunities of International E-Services: A Conceptual Model,chers and managers to understand the impact of country-level effects on e-services strategies. The paper suggests that, due to penetration of e-services, some firms will have the ability to transform markets. Directions for future research and managerial implications are also highlighted.