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Titlebook: E-Services; Opportunities and Th Heiner Evanschitzky,Gopalkrishnan R. Iyer Book 2007 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wi

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樓主
發(fā)表于 2025-3-21 19:28:10 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱E-Services
副標(biāo)題Opportunities and Th
編輯Heiner Evanschitzky,Gopalkrishnan R. Iyer
視頻videohttp://file.papertrans.cn/301/300168/300168.mp4
叢書名稱Applied Marketing Science / Angewandte Marketingforschung
圖書封面Titlebook: E-Services; Opportunities and Th Heiner Evanschitzky,Gopalkrishnan R. Iyer Book 2007 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wi
描述VII _______________________________________________________________________________________________________________________________ _______________________ Preface The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of c- ting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing. Some major themes pursued by books in this series include: The management of networks and value chains Networks between firms and customers Inter-organizational networks Consumer behavior Brand management Marketing channels Other themes will also be explored at the discretion of the series editors. Given its international focus, the series Applied Marketing Science – Angewandte Marketingforschung will include contributions in both German and English. For authors, Applied Marketing Science – Angewandte Marketingforschung off
出版日期Book 2007
關(guān)鍵詞CRM; E-Commerce; E-Service; Electronic Market; Electronic Services; Marketing; Service Industry; e-services
版次1
doihttps://doi.org/10.1007/978-3-8350-9614-1
isbn_softcover978-3-8350-0801-4
isbn_ebook978-3-8350-9614-1Series ISSN 2627-1982 Series E-ISSN 2627-2008
issn_series 2627-1982
copyrightGabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2007
The information of publication is updating

書目名稱E-Services影響因子(影響力)




書目名稱E-Services影響因子(影響力)學(xué)科排名




書目名稱E-Services網(wǎng)絡(luò)公開度




書目名稱E-Services網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱E-Services被引頻次




書目名稱E-Services被引頻次學(xué)科排名




書目名稱E-Services年度引用




書目名稱E-Services年度引用學(xué)科排名




書目名稱E-Services讀者反饋




書目名稱E-Services讀者反饋學(xué)科排名




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沙發(fā)
發(fā)表于 2025-3-21 22:41:43 | 只看該作者
of the prospects and challenges of the new and emerging practice of ‘E-Services.’ Articles in this issue cover appropriate frameworks for understanding e-services, engage in research in this field, and offer insights from empirical applications. This opening paper offers a brief overview of the pape
板凳
發(fā)表于 2025-3-22 01:57:54 | 只看該作者
The Supply Side and Competitiveness, in which service provision rather than goods is fundamental to economic exchange. The key assets in the context of the emerging paradigm of business are interactivity, connectivity, uncovering customer needs and providing customized offerings. As a platform, E-services can provide these functionali
地板
發(fā)表于 2025-3-22 07:35:30 | 只看該作者
nd their customers increasingly interact through electronic networks. E-services present sharp new challenges to both researchers and practitioners because the processes from beginning to end of the e-service value chain are markedly different than those for offline services and because the electron
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https://doi.org/10.1007/978-981-13-1987-7itative study where consumer descriptions of their brand experiences were used to develop key loyalty themes for six brands in three categories. Consumer loyalty can be characterized along seven consumption bases, though different brands and categories are positioned differently along these bases. I
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