Titlebook: E-Services; Opportunities and Th Heiner Evanschitzky,Gopalkrishnan R. Iyer Book 2007 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wi

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,E-Services: Opportunities and Challenges — An Overview,g e-services, engage in research in this field, and offer insights from empirical applications. This opening paper offers a brief overview of the papers included in this special issue and outlines the key opportunities and challenges for marketing and management.

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The Supply Side and Competitiveness,ty for firms. The growth of e-services is expected to be dramatic due to both, the emerging paradigm of business as well the universality of the Internet. This paper provides a framework for analyzing e-services.