Titlebook: Digital Pricing; A Guide to Strategic Frank Frohmann Book 2023 Springer Nature Switzerland AG 2023 Basics of price management.Digitalizatio

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Pricing Process and Pricing Psychology,ramework of the business model. The immediate consequence of this is that professional pricing must incorporate the latest findings in behavioral psychology. Since customer behavior is the most important factor influencing profits the perception of benefits and prices is of paramount importance. Con

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Revenue Models,hat there are many more challenges for pricing than 10?years ago. In more and more cases, the first question is which offerings should be priced at all. This challenge must be optimized before the details of the pricing process can be addressed.

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Pricing Process Part 1: Analysis,a measurement of customer value. However, costs and competitive conditions must also be included. At the core of the analysis phase are 11 essential pieces of information. These can be symbolized by the “11 C” of pricing.