Titlebook: Digital Pricing; A Guide to Strategic Frank Frohmann Book 2023 Springer Nature Switzerland AG 2023 Basics of price management.Digitalizatio

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Business Models,eption is the starting point for pricing, professional price management must necessarily begin with the higher-level business model (level 1). However, the linkage occurs in both directions. Creative pricing measures are one of the numerous examples of this principle. Innovative price models not onl

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Pricing Process Part 3: Structure (3c: Price Optimization), required to determine the optimal price for innovations. The starting point is the comprehensive analysis of external and internal information. All steps—from analysis and target definition to implementation in the market—can be supported by modern data analysis and market simulation methods. Decis