Titlebook: Digital Pricing; A Guide to Strategic Frank Frohmann Book 2023 Springer Nature Switzerland AG 2023 Basics of price management.Digitalizatio

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Frank FrohmannComprehensively presents the impact of digitalization on price management.Clearly demarcates and methodically links business model, revenue model, and pricing process.Integrates behavioral insights in

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https://doi.org/10.1007/978-3-319-44171-9characteristics and framework conditions of digital offerings are of great importance for pricing. They must be taken into account when defining the pricing strategy and designing price structures. The strongest overall effect of digitization on pricing is a significant increase in price and value transparency.

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https://doi.org/10.1007/978-3-319-44171-9characteristics and framework conditions of digital offerings are of great importance for pricing. They must be taken into account when defining the pricing strategy and designing price structures. The strongest overall effect of digitization on pricing is a significant increase in price and value t

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https://doi.org/10.1007/978-3-642-65384-1s, etc. It affects all aspects of price management and enables innovation across the individual stages of the pricing process. Price optimization for business offerings (e.g., products like game consoles, services like air travel, and digital services like video streaming) is just one facet of digit