Titlebook: Digital Pricing; A Guide to Strategic Frank Frohmann Book 2023 Springer Nature Switzerland AG 2023 Basics of price management.Digitalizatio

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https://doi.org/10.1007/978-3-642-65384-1hardware) to services, software, and digital content. Online advertising and data have also gained importance as revenue sources. The choice of a company’s revenue model depends to a large extent on which stages of the value chain it takes on. The position of power of a company within the value chai

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https://doi.org/10.1007/978-1-4899-6860-9information, current statistics, or forecasts. In more than 400 pricing projects conducted by the author since 1996, survey-based methods have proven their worth. Among them especially: conjoint measurement as well as the direct price query via adapted price-sensitivity meter. I recommend price elas

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Russian-English Translators Dictionaryrting point for price negotiations. The actual price parameter in the discussion with customers is the discount—or more comprehensively formulated—the condition system. Target segments and negotiating partners differ in many ways. The condition system must reflect these customer differences. Therefo

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Russian-English Translators Dictionaryted in detail for the following two dimensions: hierarchical levels (company, business unit, product line, product) and price dimensions (product, customer, region, sales channel, etc.). In the sense of a pricing audit, the aim is to achieve the greatest possible transparency with regard to performa

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https://doi.org/10.1007/978-3-031-24591-6Basics of price management; Digitalization of pricing; Dynamic pricing using algorithms; Strategic pric