Titlebook: Case Studies on Social Marketing; A Global Perspective M. Mercedes Galan-Ladero,Helena M. Alves Book 2019 Springer Nature Switzerland AG 20

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https://doi.org/10.1007/978-1-4614-5740-4unce the fraud involving the CO. emissions of Volkswagen cars..This case allows us to understand the concept of green marketing from the social perspective and the characteristics of an anti-advertising strategy to put pressure on companies to modify their behaviour and fight against greenwashing.

Immunoglobulin

Conjugate Gradient and Quasi-Newton,fire; therefore, a jointly work was coordinated..This social marketing programme not only attained awareness increase within the population, but it also eventually allowed to diminish fire hotbeds in the province.

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Introduction to Criminal Careers,m 2005 and 2017. This case shows the initial diagnosis; the social marketing strategy developed for different targets in partnership with civil society organisations, following a variety of theoretical frameworks; and effectiveness evaluation in epidemic outcomes. A guide is provided with questions for discussion.

Breach

Outlier Detection in Graphs and Networks,se study concerning the social marketing campaign in the area of public health, “NO to randomly taken antibiotics”, in Romania, aimed to promote adequate antibiotic use by informing the doctors and nonspecialized public concerning their risk of excessive and wrong use.

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alabaster

Greenpeace: The Threat of the Dark Side of Volkswagenunce the fraud involving the CO. emissions of Volkswagen cars..This case allows us to understand the concept of green marketing from the social perspective and the characteristics of an anti-advertising strategy to put pressure on companies to modify their behaviour and fight against greenwashing.

remission

Medley

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Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketise study concerning the social marketing campaign in the area of public health, “NO to randomly taken antibiotics”, in Romania, aimed to promote adequate antibiotic use by informing the doctors and nonspecialized public concerning their risk of excessive and wrong use.

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