Titlebook: Case Studies on Social Marketing; A Global Perspective M. Mercedes Galan-Ladero,Helena M. Alves Book 2019 Springer Nature Switzerland AG 20

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書目名稱Case Studies on Social Marketing影響因子(影響力)




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書目名稱Case Studies on Social Marketing被引頻次




書目名稱Case Studies on Social Marketing被引頻次學(xué)科排名




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cancer

https://doi.org/10.1007/978-1-4614-5740-4ute boy dressed as Darth Vader, from Star Wars. The success of the campaign was used by Greenpeace to protest about Volkswagen’s policy of not supporting the measures to reduce air pollution that were being discussed by the European Union. The environmental group remade the original advert as a way

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COWER

Instrumentation for Measurement Procedures,ars, scholars have proposed a broadening of social marketing’s horizons beyond the individual to attempt to influence those that help shape the determinants of human behaviour, namely, the structural and immediate social environment. This broadening highlights the necessity to go upper stream in sea

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coagulation

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Introduction to Criminal Careers,licies with an integrated social marketing intervention in an upstream dimension. A behaviour change strategy should invest in segmented communication for priority targets, in partnership with multiple stakeholders..This case explores and discusses the integrated social marketing programme developed

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Outlier Detection in Graphs and Networks,according to various objectives of social evolution..The field literature reveals the fact that for the area of public health, the studies on social marketing are based both on improvement of specific social knowledge and strategic approaches for knowledge transfer towards the beneficiaries of publi

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