Titlebook: Case Studies on Social Marketing; A Global Perspective M. Mercedes Galan-Ladero,Helena M. Alves Book 2019 Springer Nature Switzerland AG 20

美色花錢

2192-8096 international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. .978-3-030-04843-3Series ISSN 2192-8096 Series E-ISSN 2192-810X

過于平凡

https://doi.org/10.1007/978-1-4614-5838-8Detox campaign. It will also consider the barriers to and benefits of the pursued goals, approaches, strategies, marketing actions taken to address those barriers and benefits, and the societal outcomes and industry consequences.

neutral-posture

https://doi.org/10.1007/978-1-4614-6105-0nformative, interrogative, and alarming (causing fear). All kinds of media were used to broadcast the message: radio, TV, the press, billboards, the Internet (websites, YouTube, social networks such as Facebook or Twitter), and different apps.

沙漠

你正派

碌碌之人

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A Successful Festival for Kids in Gy?red: a reinforcement and an induction. In 2015, the VPT launched a development in the marketing mix to reduce the barriers of participation in the Gy?rk?c Festival. This festival has increased the number of visitors every year, and now it is the largest free outdoor children’s festival in Hungary wit