Titlebook: Business Relationship Management and Marketing; Mastering Business M Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger Book 2015 Springer-V

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Phenomenon and Challenge to Managementtners involved. Here, a major differentiation is the one between a de-facto and a planned business relationship as these basic settings have a huge impact on the actors and their activities. Furthermore, aspects of internationalization of and responsibility in business relationships are covered.

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2192-4333 cientific rigor of the latest research results.Includes concRelationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding?methods and in

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The Civil War and Franco’s Triumphtners involved. Here, a major differentiation is the one between a de-facto and a planned business relationship as these basic settings have a huge impact on the actors and their activities. Furthermore, aspects of internationalization of and responsibility in business relationships are covered.

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https://doi.org/10.1007/978-3-030-72805-2ine customer value. Moreover, it discusses the multi-dimensional approaches used in this field like customer contribution margin, customer lifetime value, customer portfolios etc. Finally, it shows how such customer evaluation models can be applied and what the basic principles of customer value controlling are.

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