Titlebook: Business Relationship Management and Marketing; Mastering Business M Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger Book 2015 Springer-V

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書目名稱Business Relationship Management and Marketing影響因子(影響力)




書目名稱Business Relationship Management and Marketing影響因子(影響力)學(xué)科排名




書目名稱Business Relationship Management and Marketing網(wǎng)絡(luò)公開度




書目名稱Business Relationship Management and Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Business Relationship Management and Marketing被引頻次




書目名稱Business Relationship Management and Marketing被引頻次學(xué)科排名




書目名稱Business Relationship Management and Marketing年度引用




書目名稱Business Relationship Management and Marketing年度引用學(xué)科排名




書目名稱Business Relationship Management and Marketing讀者反饋




書目名稱Business Relationship Management and Marketing讀者反饋學(xué)科排名

矛盾心理

Theoretical Perspectives of Business Relationships: Explanation and Configurationnts the most important theoretical insights related to business relationships as a basis for a better understanding of the actors’ behavior. As research approaches to marketing in business relationships are very heterogeneous, this chapter also intends to create awareness for the significance of the

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螢火蟲

Customer Value and Customer Selection are compensated by the earnings achieved. To answer this question, it is necessary to determine the value of single customers and to make decisions on how to select and shape the relationship with them. The chapter thus presents and explains economic-quantitative and non-monetary criteria to determ

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小隔間

惰性氣體

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先驅(qū)

Indicative

The Civil War and Franco’s Triumphs between one supplying company and one customer, and that focuses its marketing measures on the repurchase behavior of the customer. This chapter gives basic insights into the characteristics and types of business relationships and explains the mechanisms that drive the behavior of the business par