Titlebook: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces; Proceedings of the 2 Nina Krey,Patricia Rossi Conference proce

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Hans-Peter Bürgler,Ekbert Heringisitor satisfaction but also by the degree of tourists’ identity salience, in consistency with the image congruence hypothesis and self-congruence theory. Importantly, the significant effects of visitor satisfaction become nonsignificant when incorporating identity salience, revealing a full mediati

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Regina B. Baumeister,Rolf B. Baumeisterndicates that ad effectiveness increases with the complementarity of text and picture. Accordingly, the combination of the primarily sensory picture and the symbolic text providing the most diverse information scores best. The findings provide new insights on advertising design that food firms can u

Pedagogy

2363-6165 Features cutting-edge research based on theory and rigorous .“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”? ..Jeff Bezos, Founder and CEO of Amazon.com.This proceedings

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