Titlebook: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces; Proceedings of the 2 Nina Krey,Patricia Rossi Conference proce

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幼稚

反復(fù)拉緊

BET

A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products: Anlying on those customer empowerment strategies (CES). Labelling new products as user driven has proven to have impacts on brand preference and evaluations even on people not participating in the CES, i.e. the non-participating brand audience (Dahl et al. 2014; Fuchs et al. 2013; Fuchs and Schreier 2

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When Good Brands Do Bad: The Sequel: An Abstract,ich suggests that the positive traits of endorsers are transferred unto the consumer goods which they endorse, we explore whether the opposite principle holds true; do the negative traits associated with a transgressing endorser transfer unto the brands they endorse..We employ Metts’ (1994) definiti

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放棄

A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract,hey can promote Portugal as a destination to visit or study in. Just as an example, a news story about Erasmus students in Portugal reported that Erasmus students’ family normally visited them during their stay (Ferreira 2015), which shows one of the many facets on how Erasmus students can have an i