Titlebook: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces; Proceedings of the 2 Nina Krey,Patricia Rossi Conference proce

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Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolvely, for example, which content to set to convince the consumer best. This paper examines the influence of ad content on product evaluation in the context of food products. For ad content, we consider two ad elements, text (either comprising sensory, functional or symbolic messages) and picture. To

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Nina Krey,Patricia RossiExplores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience.Features cutting-edge research based on theory and rigorous

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Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/b/image/189985.jpg

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https://doi.org/10.1007/978-3-319-99181-8Academy of Marketing Science; Big Data; Enhanced Customer Experience; Customer Behavior; Social Media Ma

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