Titlebook: Advances in National Brand and Private Label Marketing; 11th International C Juan Carlos Gázquez-Abad,Nicoletta Occhiocupo,José Conference

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National Brands and Private Label: An Old Friendshipew of scientific research, academia, and from the perspective of management, given its business implications. However, the rise of Private Labels, even in some cases competing directly with National Brands, has meant that research addressing both brands simultaneously is still growing. This paper ai

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