Titlebook: Advances in National Brand and Private Label Marketing; 11th International C Juan Carlos Gázquez-Abad,Nicoletta Occhiocupo,José Conference

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What Will Be the Areas of Competition Between NB and PL in the Metaverse?dapt pricing strategies, maintain traditional marketing practices, and tailor approaches for variables with virtual peculiarities. The implications suggest an omnichannel approach, balancing proven strategies from traditional environments with innovative approaches tailored to the metaverse‘s unique characteristics.

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Conference proceedings 2024nd significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers...The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and s

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https://doi.org/10.1007/978-3-662-32930-6ew of scientific research, academia, and from the perspective of management, given its business implications. However, the rise of Private Labels, even in some cases competing directly with National Brands, has meant that research addressing both brands simultaneously is still growing. This paper ai

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