Titlebook: Advances in National Brand and Private Label Marketing; 11th International C Juan Carlos Gázquez-Abad,Nicoletta Occhiocupo,José Conference

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Building upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergenanalyse the data to identify the interrelationships between these variables. The results reveal all variables have strong driving and dependence power, but organisational learning processes and openness to external knowledge are the foundational building blocks of absorptive capacity. Implications for theory and practice are offered.

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Conference proceedings 2024sortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas...This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions..

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https://doi.org/10.1007/978-3-662-32930-6ng value, and their overall engagement with the retailer. Following this, this paper seeks to establish a research agenda regarding the impact of emotional value and brand attachment on value co-creation behaviour and engagement of private-label customers.

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Adalbert Duschek,August Hochrainerchase of counterfeit goods. Conducted in the urban area of Barcelona, the study emphasises the impact of the fun dimension on purchase intentions and the influence of perceived quality on purchasing behaviour. Additionally, it suggests the importance of segmenting the market based on objective criteria such as predisposition to rationality.

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Adalbert Duschek,August Hochrainerdapt pricing strategies, maintain traditional marketing practices, and tailor approaches for variables with virtual peculiarities. The implications suggest an omnichannel approach, balancing proven strategies from traditional environments with innovative approaches tailored to the metaverse‘s unique characteristics.

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Emotional Value and Brand Attachment Towards Private Label Brands: The Influence on Value Cocreationng value, and their overall engagement with the retailer. Following this, this paper seeks to establish a research agenda regarding the impact of emotional value and brand attachment on value co-creation behaviour and engagement of private-label customers.