Titlebook: Advances in Digital Marketing and eCommerce; Fifth International Francisco J. Martínez-López,Luis F. Martinez,Phili Conference proceedings

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Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques,y may not fully accept personalised recommendations from this GAI and still prefer human contact in their shopping experience. This study therefore allows to gain more understanding of how consumers react to the use of GAI, providing certain valuable insights to marketing managers implementing GAI p

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,Exploring AI’s Role in Literature Searching: Traditional Methods Versus AI-Based Tools in Analyzingonal methods excel in accuracy and quality, AI-based tools demonstrate potential in uniqueness, emphasizing their complementary role in literature reviews. The study underscores the importance of judiciously integrating AI-based tools in literature reviews and advocates for continued research explor

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Consumer Value Dimensions in Mobile and Voice Commerce,phones for shopping, trust plays a bigger role on attitude in mobile shopping. Similarly, perceived usefulness is more relevant for attitude when using voice assistants instead of chatbots. The empirical results also reveal differences across demographic categories.

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2198-7246 ntelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands...?.978-3-031-62137-6978-3-031-62135-2Series ISSN 2198-7246 Series E-ISSN 2198-7254

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,Somato-viscerale Sensibilit?t, competitiveness. Consequently, compared to the other groups, positive WOM toward liking brands had a significantly higher rate of mentions of costs and delivery. In other words, the psychological state in this situation tends to express the most concrete value.

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Neurophysiologie sensorischer Systeme, shows that close relationships with social platforms outweigh users’ relationship with other brands on these SNS platforms. This study shows that SNS have an interfering adverse impact on consumer-brand relationships within these platforms. The research discusses the counterintuitive influence of s

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