| 期刊全稱 | Advances in Digital Marketing and eCommerce |
| 期刊簡(jiǎn)稱 | Fifth International |
| 影響因子2023 | Francisco J. Martínez-López,Luis F. Martinez,Phili |
| 視頻video | http://file.papertrans.cn/168/167255/167255.mp4 |
| 發(fā)行地址 | Provides the latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in e |
| 學(xué)科分類 | Springer Proceedings in Business and Economics |
| 圖書封面 |  |
| 影響因子 | .The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing...This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands...?. |
| Pindex | Conference proceedings 2024 |
|Archiver|手機(jī)版|小黑屋|
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