Titlebook: Advances in Digital Marketing and eCommerce; Fifth International Francisco J. Martínez-López,Luis F. Martinez,Phili Conference proceedings

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https://doi.org/10.1007/978-3-642-94381-2d tools in comparison to traditional methods. Acknowledging AI’s transformative influence on diverse sectors and its ethical implications, the study addresses the scarcity of academic literature on specific AI-based tools like ChatGPT. The research poses four critical questions comparing the accurac

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https://doi.org/10.1007/978-3-662-40073-9liometrix software. Publications released since 2008, mainly on information systems, social sciences, and computer-human interaction journals, with fewer contributions from marketing journals. The focal points include user acceptance and motivation, user behaviours tied to health outcomes from gamin

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https://doi.org/10.1007/978-3-662-40073-9r shopping purposes is largely unexplored and a comprehensive understanding of the value digital assistants provide to users is missing. This study addresses this gap by applying consumption value theory to identify the dimensions influencing the use of digital assistants for shopping. By integratin

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Optimizing Product Matching in E-commerce: A Strategic Perspective on Precision-Recall Trade-Off,rning-based system and evaluate its performance based on the precision-recall trade-off. Our research aimed to determine the most effective strategies for e-commerce platforms to accurately align product listings, a critical operation for maintaining competitive marketplaces.

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Physiologie des Gleichgewichtssinnes,me, the proposed model is able to make accurate predictions of trends and seasonality. Overall, the use of exponential smoothing methodologies could be considered very reliable and efficient in the e-commerce context.

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https://doi.org/10.1007/978-3-662-40073-9g addiction, and performance and design systems in esports and computer games. Future research is suggested to explore the behavioural change potential of gamification in ecommerce, considering product, cultural, and platform diversity.

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2198-7246 marketing strategy.Highlights latest research advances in e.The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing...This volume presents the proceedings o