Titlebook: Advances in Digital Marketing and eCommerce; Fifth International Francisco J. Martínez-López,Luis F. Martinez,Phili Conference proceedings

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Sustainability and Marketing: Examining the Digital Impacts,tal technologies and the growth of online channels for advertising and e-commerce have implications for the environment. In this chapter, the growth of digital technologies in marketing are examined in their connection to environmental effects. Empirical research and practices to date are analyzed.

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Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector,me, the proposed model is able to make accurate predictions of trends and seasonality. Overall, the use of exponential smoothing methodologies could be considered very reliable and efficient in the e-commerce context.

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Conference proceedings 2024g; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands...?.

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