Titlebook: Advances in Advertising Research (Vol. V); Extending the Bounda Ivana Bu?ljeta Banks,Patrick De Pelsmacker,Shintar Book 2015 Springer Fachm

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978-3-658-14090-8Springer Fachmedien Wiesbaden 2015

污穢

The Good and the Bad of Negative Word-of-Mouth: Empirical Investigation into the Effect of Online Mechen einigen Merkmalen der jeweiligen Marineberufe und den L?ndern, zu denen sie geh?ren, bestanden. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ??.978-3-658-09849-0978-3-658-09850-6

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看法等

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How Informative Are Chinese Television Commercials?978-3-642-81429-7

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Context Matters: Modeling the Impact of Context Perceptions on the Effectiveness of Brand Placement978-3-662-43051-4

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Advertising Adaptation versus Standardization Effectiveness in Open and Closed Markets978-3-322-82237-6

絕緣

The Advertising Literacy of Primary School Aged Children978-3-663-07599-8