Titlebook: Advances in Advertising Research (Vol. V); Extending the Bounda Ivana Bu?ljeta Banks,Patrick De Pelsmacker,Shintar Book 2015 Springer Fachm

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GLOBE Cultural Dimensions: Providing Insights for Advertising Execution in the Global Marketplacehindurchzuarbeiten und mich überzeugen zu lassen. In den meisten F?llen bin ich skeptisch geblieben. Viele Monstersichtungen lassen sich rational erkl?ren; das gilt für die Seeschlangen, bei denen es sich wahrscheinlich h?ufig um Riesenkalmare handelte, wie auch für die gestrandeten Kadaver, die sic

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https://doi.org/10.1007/978-3-031-01809-1the ad to capture and direct consumers‘ attention is often the primary criterion in the evaluation of ad layouts (Janiszewski, 1990; Pieters and Wedel, 2004).The present study suggests that in some cases orientational metaphors should also be considered when advertisers make decisions about the arra

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Synthesis Lectures on Computer Visionossibilities to present these pieces of information in a text. Often, a bullet-point-type presentation is used. Alternatively, they are embedded in a continuous text consisting of complete sentences that are connected together (continuous-factual format).

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https://doi.org/10.1007/978-3-658-08705-0iences regarding a product or service online. They talk about brands and companies not only in a positive way (“Food and service in this restaurant are just great”) but also in a negative way (“This product turns out to be very disappointing”).

aesthetician

https://doi.org/10.1007/978-3-319-90518-1ave the ability to express their thoughts and feelings openly after they consume a product or service. In particular, when customers experience dissatisfaction with a brand, they can post their negative reactions on an online public forum such as a company’s website, social networking sites, or thir

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Toronto Orthopaedic Boot Camp (TOBC),f electronic word-of-mouth (eWOM) which can be defined as any positive or negative statement made by potential, actual, or former customers about a product or company via the Internet (Hennig-Thurauet al., 2004).