Titlebook: User Experience Is Brand Experience; The Psychology Behin Felix van de Sand,Anna-Katharina Frison,Katharina Book 2020 Springer Nature Swit

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The Battle for Attention, attention has become a global currency, with so-called . selling their screen time to the highest bidder. But there can be witnessed a rising awareness of these mechanics. And as our world is becoming increasingly fast-paced, complex, and confusing, the ubiquitous dogma of the pursuit of money, sta

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The Role of Information Processing for Product Perception, significantly decreased in the past 15 years. Task switching requires continual reallocation of both attentional foci, which increases cognitive workload and results in reduced task performance. A research challenge in this regard is the development of user interfaces for (digital) products or serv

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Unconscious Brand Messaging and Perception Beneath the Detection Threshold,to the perception of (digital) products or services and brands. Based on the hypothesis that the (unconscious) application of stimuli positively increases the effect of brand attachment, we have developed the underlying UXi method this book is based on. In the latter chapters, we will present the re

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Human Needs and Values as Guideline for Brands and Their Products,lected by special affective experiences. Humans continuously compare the detected experience with the desired value and needs they want to satisfy. This comparison either leads to acceptance or aversion. So, to reach a certain target group, brands create and define values that they want to represent

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The Intersection of User Experience (UX), Customer Experience (CX), and Brand Experience (BX), As user experience can occur before, during, and after use, customer experience and brand perception are important factors, which need to be considered holistically..For optimizing user experience, designers have to define goals. While it is self-evident and generally expected that pragmatic aspect

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Conceptual Consumption: Why We Consume Based on Mental Concepts,ignals that we decode mainly unconsciously. There is a rule-based connection between the characteristics of a product and the underlying mental level it triggers. We judge products based on their physical characteristics and their behavior, and we prefer those products whose characteristics are harm

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Summary and Recommendations for Action,mmunicates, whether intentionally or unintentionally, on many different channels and levels. Communication between companies and their customers has become a real-time dialogue, while at the same time the number of touchpoints increases. Customer experience and user experience play an important role