| 書(shū)目名稱(chēng) | User Experience Is Brand Experience |
| 副標(biāo)題 | The Psychology Behin |
| 編輯 | Felix van de Sand,Anna-Katharina Frison,Katharina |
| 視頻video | http://file.papertrans.cn/945/944465/944465.mp4 |
| 概述 | Introduces a new UX identity scale and a validation method to analyze brand values.Provides a comprehensive introduction to the topics of user needs, value systems and UX.Combines academic research ev |
| 叢書(shū)名稱(chēng) | Management for Professionals |
| 圖書(shū)封面 |  |
| 描述 | .This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. ..Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a ‘UX identity scale‘ by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. . |
| 出版日期 | Book 2020 |
| 關(guān)鍵詞 | Semantic proximity and euclidian distance; Implicit codes and brand-driven UX; UX design strategy; Inte |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-29868-5 |
| isbn_softcover | 978-3-030-29870-8 |
| isbn_ebook | 978-3-030-29868-5Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer Nature Switzerland AG 2020 |
|Archiver|手機(jī)版|小黑屋|
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