Titlebook: Unleashing the Crowd; Collaborative Soluti Ann Majchrzak,Arvind Malhotra Book 2020 The Editor(s) (if applicable) and The Author(s), under e

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Unleashing the Crowd: Overcoming the Managerial ChallengesThis chapter focuses on the major decisions that need to be made by the managers in organizations that sponsor crowds to solve the organization’s wicked problems. . We break this paradox into five specific challenges managers need to overcome to have a successful crowdsourcing event. We offer specific suggestions for overcoming each challenge.

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