Titlebook: Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector; Selected Papers from Ana Maria Soares,Beatriz Casais Confe

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“To Adopt or Not to Adopt, That is the Question”: Are Social Marketing Strategies Effective to Stimugarding animal abandonment and adoption in desirable ways. This study contributes to the literature on social marketing, addressing animal abandonment, a theme that has been scarcely explored in the area. Two research methods were developed simultaneously: (a) a survey about animal adoption to 312 r

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Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review consumers from making healthy/healthier choices. There are many loose ends for future research, such as the use and effect of unnatural colors and biased names, or how added food ingredients (AFIs) impact calorie, taste, and health perception. Moreover, it is vital for future research to understand

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