Titlebook: Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector; Selected Papers from Ana Maria Soares,Beatriz Casais Confe

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978-3-031-29022-0The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Understanding the Role of University Social Responsibility in Destination Marketing on the implications of university social responsibility (USR) in revitalising destination marketing. In addition, a considerable learning effect of employing USR in student education leads to a new direction for marketing academics.

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Meaningfulness, Social Impact, and Legitimacy: A Critical Literature Review of Definitions of the Cose-washing” is only one possible consequence of this, if it is not clear what business research actually means by the term. This study examines current definitions of the term in the context of a critical literature review and analyzes them critically with regard to their conceptual quality. The def

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