Titlebook: Understanding Attractive Work in a Globalized World; Studies from India a Urmi Nanda Biswas,Karin Allard,Annika H?renstam Book 2017 Springe

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Employer Branding and Attractive Work,he concept of ‘employer branding’, which is presented here in accordance with earlier research on this topic. Employer branding is discussed from both an external and an internal perspective, in relation to perceptions regarding an attractive workplace. The chapter emphasizes that existing employees

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ARCHE

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The Information Technology Sector,kplace attractiveness. A general description of the sector in the two countries is provided on the basis of their respective national statistics. We then present integrated information based on qualitative data collected through cognitive interviews with managers regarding the conceptualization of t

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Gender Equality in the Swedish Educational Sector: A Case Study on Swedish Academia,rsities. It examines the organizational prerequisites for working with gender equality in academic settings in Sweden. After sketching the political efforts to achieve gender equality in academia from the early 1990s, the chapter explores the self-image of academia and its emphasis on meritocracy. T

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