Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook Sep 20112nd edition Gabler Ver

irradicable

Joachim Zentes,Dirk Morschett,Hanna Schramm-KleinRetail management in 18 lessons - Each lesson includes key issues and a comprehensive case study.Request lecturer material:

套索

說(shuō)笑

Organization

多骨

Customer Relationship Managementhe new paradigm of relationship marketing and to introduce the underlying principles of customer value, the relationship life cycle and the constructs of customer loyalty and customer satisfaction. In retailing, loyalty programmes are manifestations of customer relationship management.

Suppository

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治愈

鬼魂

so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management..

結(jié)構(gòu)

Introductionhaviour and preferences. What was once a simple way of doing business has been transformed into a highly sophisticated form of management and marketing. Retail marketing consistently features more efficient, more meaningful and more profitable marketing practices (Mulhern 1997, p. 103).

Eviction

Textbook Sep 20112nd editionent in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. .In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategie