Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook Sep 20112nd edition Gabler Ver

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書目名稱Strategic Retail Management影響因子(影響力)




書目名稱Strategic Retail Management影響因子(影響力)學(xué)科排名




書目名稱Strategic Retail Management網(wǎng)絡(luò)公開度




書目名稱Strategic Retail Management網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Strategic Retail Management被引頻次




書目名稱Strategic Retail Management被引頻次學(xué)科排名




書目名稱Strategic Retail Management年度引用




書目名稱Strategic Retail Management年度引用學(xué)科排名




書目名稱Strategic Retail Management讀者反饋




書目名稱Strategic Retail Management讀者反饋學(xué)科排名

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Online Retailing and Multichannel RetailingIn this Chapter, the main characteristics and empirical relevance of online retailing are discussed. Many retailers sell their merchandise to their consumers through multiple retail formats. This phenomenon, which is referred to as multichannel retailing, is also discussed in this Chapter.

FIS

Constitution

New Competitors – Verticals and Vertical RetailersThis Chapter explores the business model of a vertically integrated manufacturer/retailer. This pattern of vertical integration is being more and more adopted by traditional retailers engaging in innovation and quality management and even producing their own products.

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Growth StrategiesThe aim of this Chapter is to introduce the alternative routes to company growth for retailers. Ansoff′s matrix, as a strategy tool, is introduced. Outlet multiplication, cooperation and mergers & acquisitions are considered to be the basic alternatives for expanding the retail store network.

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Retail Branding and PositioningThe purpose of this Chapter is to explain the concept of retail branding and the advantages of establishing and strengthening the retail brand. The brand architecture of retailers, approaches to measuring brand equity, the concept of brand positioning and principles of successful retail brand management are discussed.

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PricingThe purpose of this Chapter is to discuss the main aspects of pricing in retailing. The Chapter describes the basic methods of calculating a retail price, the structure of a retailer’s prices and the dynamics and psychology of pricing. It concludes with some Internet-related aspects of pricing.

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Instore MarketingThe purpose of this Chapter is to highlight the importance of the store environment as part of the retail marketing mix. Options for store layout, the determinants and influence of store atmosphere and the allocation of space to merchandise are described.