Titlebook: Social Media Monetization; Platforms, Strategic Francisco J. Martínez-López,Yangchun Li,Susan M. Y Book 2022 The Editor(s) (if applicable)

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2662-2467 nfidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships 978-3-031-14577-3978-3-031-14575-9Series ISSN 2662-2467 Series E-ISSN 2662-2475

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Social Media Monetization978-3-031-14575-9Series ISSN 2662-2467 Series E-ISSN 2662-2475

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Future of Business and Financehttp://image.papertrans.cn/s/image/869640.jpg

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Introductionke money using social media platforms. Though a handful of researchers and practitioners have studied several aspects related to social media monetization, their contributions are largely limited by their strategic focus on a particular economic agent or a certain research context.

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How Social Media Can Monetize by Offering Premium Service or Contentesting to study how free-to-use social media achieves monetization. Previously, we have discussed the possibility of monetizing via social advertising. We will not reiterate this here but focus on an alternative approach to monetization of social media users: premium service or content.

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