Titlebook: Social Media Monetization; Platforms, Strategic Francisco J. Martínez-López,Yangchun Li,Susan M. Y Book 2022 The Editor(s) (if applicable)

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oves have been made in the last reorganization to link the two new distinct specialities again. This proposal was met with lots of protest from A and E staff which appears to have been defused. The arguments stemmed mainly from the fact that orthopaedics and A and E are two quite difficult specialit

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Francisco J. Martínez-López,Yangchun Li,Susan M. Young

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How Companies Can Exploit the Commercial Value of Social Media Through Advertisingve, and interactive elements in firm–customer communication (Alalwan, International Journal of Information Management, 42, 65–77, 2018; Barreda et al., Tourism Management, 57, 180–192, 2016; Lee & Hong, International Journal of Information Management, 36(3), 360––373, 2016; Mangold & Faulds, Busines

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Optimizing the Use of Four Major Social Media Platformssers gaming, ridesharing, e-shopping, and e-government services. Pinterest is an American image sharing and social media platform designed for the discovery of inspiration and ideas (Gershgorn, Pinterest is distancing itself from social networks as it goes public. Retrieved from ., 2019). Pinterest

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Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutionsnd social elements (e.g., friends, community) in the service of optimal economic benefits. In the era of big data, artificial intelligence, headless e-commerce, and other frontier computing and commerce technologies, the monetization process is becoming more algorithmic, automatic, and cost-effectiv

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