Titlebook: Retailing in the 21st Century; Current and Future T Manfred Krafft,Murali K. Mantrala Book 2010Latest edition The Editor(s) (if applicable)

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New Challenges in Retail Human Resource Managementas been an increasing realization that people are one of a company’s key assets. Retail means working and serving customers in a direct, personal way. This calls for special actions from retail companies to fulfill the demands of an increasing number of well-informed and sophisticated consumers. In

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Entrepreneurship in Retailing: Leopold Stiefel’s “Big Idea” and the Growth of Media Markt and Saturns of successful contemporary retailers outside of the United States, e.g., those in Europe and Asia, are not so well known on an international scale. These retail leaders’ stories and insights are worth recounting, as they offer valuable guidance to budding retail entrepreneurs and managers setting up shops around the world.

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Manfred Krafft,Murali K. MantralaPresent situation of the retail sector and future challenges explored.Written by leading experts in the field.Includes supplementary material:

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